News

Our latest media features, industry conversations, research and new ways of helping businesses grow.

The latest news and updates from Catherine Mak and Zilu Consultancy, including media features and industry conversations, partnerships and services helping businesses sharpen their positioning and prepare for growth.

ZILU's Founder - Catherine Mak was featured in The Invisible Audience

Catherine Mak featured in The Invisible Audience ZILU’s Founder & Fractional CMO, Catherine Mak, is featured in The Invisible Audience , Maria Dykstra’s new book exploring why AI can recognise a busin...

26 Oct 2026

ZILU launches new Positioning & AI Visibility Sprint with Maria Dykstra

ZILU launches new Positioning & AI Visibility Sprint with Maria Dykstra We’re pleased to launch our new 4-Week Positioning & AI Visibility Sprint , bringing together two disciplines that increasingly ...

19 Oct 2026

How to Build Your Own AI Marketing Playbook

The Slice Playbook 3rd Edition: How to build your own AI marketing playbook AI marketing playbooks are everywhere. Real implementation is messier. We’re pleased to share that our founder, Catherine Ma...

25 Aug 2026

Reimaging Marketing in the AI Era - Roundtable discussion hosted by Databricks

Reimagining Marketing for the AI Era , an executive roundtable recently moderated by Catherine Mak Hosted by Databricks for The Ortus Club at The Hari, London . The event brought together senior marke...

31 Jul 2026

Marketing Audit for Founder-Led Businesses Ready for their Next Stage of Growth

ZILU Launches Growth Marketing Sprint for Founder-Led Businesses Ready to Break Through Their Next Growth Barrier For founder-led businesses, scale-ups and growing companies, marketing can often becom...

23 Jul 2026

The biggest mistakes most companies make? And how I stepped in and fix it.

ZILU Consultancy Founder Catherine Mak Featured in Fractional Insider Interview on Growth Mistakes and the Value of a Fractional CMO This interview with Fractional Insider probably gives the clearest ...

23 Jul 2026

CEO - Marketing Gap Survey

ZILU is launching the CEO–Marketing Gap Survey , a research initiative designed to understand how founders and CEOs are using marketing today — and where the gap still exists between business ambition...

1 Jun 2026

Catherine Mak, Founder of Zilu consultancy Joined The Portfolio Executive Community

Catherine Mak, Founder of Zilu Consultancy Joined The Portfolio Executive Community Zilu Consultancy is pleased to announce that our founder, Catherine Mak , has officially joined the Portfolio Execut...

8 May 2026

Founder of Zilu was named one of the first 50 leader members of The Slice Network

Our founder named one of the first 50 leader member of The Slice Network We’re honoured to share that our Founder and Fractional CMO has been featured as one of the first 50 Leader Members of The Slic...

9 Apr 2026

Founder of ZILU, was featured in"The Real Marketing Curriculum"

📰 Founder of ZILU Featured in “The Real Marketing Curriculum” by Storyblok We’re proud to share that our founder has been featured in Storyblok’s “The Real Marketing Curriculum” —a global collection o...

2 Feb 2026

ZILU is Launching the Marketing Matchmaking App at Lovable

🚀 Introducing the Lovable App – Your Smart Start to Better Marketing Hires We’re excited to announce the launch of the Marketing Matchmaking app at Lovable.dev —a free, no-obligation tool designed to ...

2 Feb 2026