Catherine Mak featured in The Invisible Audience
ZILU’s Founder & Fractional CMO, Catherine Mak, is featured in The Invisible Audience, Maria Dykstra’s new book exploring why AI can recognise a business yet leave it off a buyer’s shortlist.
In Chapter 4, “Can the Machine Tell What You Are?”, Catherine shares:
“Launch creates awareness, but consistent evidence across every touchpoint is what rewrites perception.”
Her point matters for any business launching a new proposition or repositioning. Updating your website is only the beginning. Customers, partners, public profiles and AI answers may still carry your old story. Getting the new positioning understood takes consistent evidence across those touchpoints.
Drawing on work with more than 50 B2B companies, the book explores seven reasons businesses get overlooked—a practical read for founders and marketing leaders navigating AI’s role in buyer decisions.
Explore the Book Hub for chapter resources, updated research and links to buy the Kindle or paperback edition.
Planning a launch or repositioning? Explore our 4-week Positioning & AI Visibility SLLM Visibility Is Not a Shortcut. It Is a Trust Architecture.print and book a discovery call with Catherine and Maria to assess whether your story gives both buyers and AI a clear reason to choose you.
Read relevant article:
- LLM Visibility Is Not a Shortcut. It Is a Trust Architecture.
- Before You Go To Market. Get the Positioning Right.