At Zilu, we partner with ambitious founders and CEOs who are building something meaningful—but need clarity, structure, and senior marketing leadership to move forward.
Our approach is both strategic and hands-on
We offer fractional marketing leadership for start-ups and scale-ups ready to professionalise their approach. We build marketing foundations that scale—shaping strategy, leading execution, driving commercial outcomes, and aligning teams across the business.
Meet our marketing experts
Expert consultants driving your marketing success
Catherine Mak < Hire Catherine>
Founder & Fractional CMO
Founder and Chief Marketing Strategist, Catherine is the visionary behind ZILU. With over 20 years of experience across APAC, Europe, and the UK, she brings end-to-end marketing expertise across both B2B and B2C sectors, from global financial services to SaaS startups. Known for combining strategic clarity with hands-on execution, Catherine’s strong AI and digital fluency helps organisations of all sizes drive transformation, build robust marketing infrastructure, and create scalable growth engines, delivering measurable commercial impact in months, not years.
Learn about Catherine's approach to marketing.
Lesley Ng
Customer Experience and Insights Director
Lesley is an all-rounded marketing professional with over 20 years of experience in public relations, segment marketing and customer experience. She specialised in turning CEO vision into clear, compelling propositions, led research project to offer strategic insights in transforming customer journey through impactful experience, including events, training initiatives and culture-building programmes - bringing clarity, alignment and growth across both public and private sector
Sophie Taylor
Content & Marketing Specialist
Sophie is a visionary in the marketing world who truly enjoys helping brands tell their stories. She believes in the power of creativity to transform perceptions and drive engagement.
Iris Johanson
Digital & Performance Marketing Specialist
Iris, with her extensive background in digital marketing, helps us navigate the complexities of online demand generations. She is committed to driving results and leveraging her expertise to elevate your brand's presence.
Join Our Specialist Network
We’re building a flexible network of talented specialists—designers, content creators, PPC and SEO experts, AEO/GEO specialists, AI specialists, and content strategists—to collaborate on meaningful projects.
Flexible, remote, and impact-driven, we’d love to hear from you