A focused four-week Marketing Audit
Led by Catherine Mak
Catherine will assess whether your current marketing strategy, team, proposition and operating model are equipped to support the next stage of growth.
You will leave with a clear view of
- Why growth has slowed
- What is no longer working
- Where marketing should focus
- How the function should be structured
- What capabilities, leadership and investment are required next
A clear, fixed commitment.
Designed for founders, CEOs and MDs of Seed to Series B businesses.
Is this where you are?
You built the early marketing function yourself.
It worked — until the business became more complex.
Before you hire more people, increase the budget or launch another campaign, get an independent view of what is really holding marketing back.Listing your product pricing helps potential customers quickly determine if it fits their budget and needs.
THE OFFER
4-week Marketing Audit
$ 4,500 + VAT (fixed fee)
Catherine will conduct a thorough audit across your business, up to 50 hours of engagement over 4-week period, that includes leadership interviews, team review, analysis and an executive working session.
Start Now- Clear diagnosis - Of the main growth and marketing barriers holding the business back
- 90-day action plan - Prioritised, practical, sequenced for the next quarter.
- Clear Priorities - Explicit recommendations across strategy, activity and spend. What needs to stop, continue or change.
- Structure & Operating Model - A proposed marketing structure fit for the next stage.
- Commercial line-of-sight - A suggested approach to measure your marketing ROI
- 12-month strategy - A practical direction of travel for the year ahead.
What will be reviewed
A senior lens across the seven areas that most often stall growth
01. Your growth ambition and the role marketing needs to play
02. Target customers, positioning and proposition
03. Current strategy, priorities and investment
04. Team structure, capability and accountability
05. Funnel performance, reporting and commercial contribution
06. The leadership, cross-departmental alignment
Limited 90-day offer
The first four engagements receive a complimentary AI Visibility Assessment.
Delivered by a Zilu strategic partner
LLM Visibility
A snapshot of how visible your business is across leading AI and LLM platforms.
Content Assessment
Assess whether your brand is associated with the right category. Is there any key positioning and visibility gaps.
Practical Recommendation
to strengthen your AI discoverability fundamentals.
FAQ: What founders ask before booking
Who is the diagnostic for?
Founders, CEOs and MDs of Seed to Series B businesses who have outgrown their early marketing approach and need an independent view before hiring, restructuring or investing further.
What happens during the four weeks?
Catherine reviews your strategy, team, proposition, funnel and commercial alignment through leadership interviews, team input and analysis. The work ends with an executive working session and a clear set of recommendations.
How much of my time will it take?
Typically two to three hours of your time across the four weeks, plus a final working session. The rest is handled directly by Catherine with your team and existing materials.
Is the work confidential?
Yes. Everything shared during the diagnostic is treated as confidential and handled under Zilu's standard consultancy terms.
What do I receive at the end?
A clear diagnosis, a prioritised 90-day action plan, stop/continue/change recommendations, a proposed marketing structure, and a practical 12-month direction of travel.
Where shall I start?
Book your discovery call and let Catherine know what you are struggling with, what you wish to achieve. We will take it from there.