Stop promoting a story that isn't landing
Discover whether buyers and AI understand your business, recommend you, and recognise what makes you different.
If your company is quietly left out of the conversation, those missed opportunities will never appear in your CRM.
That lack of clarity may be costing you more than you realise.
If this is where you are
Your business may stand out from the competition,
but your buyers may not see it yet.
You have built a credible business. But the offer has evolved, the market has shifted, or your ambition has grown. The way you describe the company no longer makes the value obvious. Or, you have invested in rebranding to refresh your proposition, but your website, press, profiles, and directories still give conflicting or outdated descriptions.
Discover what needs to change before you spend more
Before you rewrite the website, brief an agency or invest in more demand generation, get an independent view of what your positioning needs to do next.
Join our 4-Week Positioning & AI Visibility Sprint: Catherine, our GTM and Proposition Expert, will assess whether your proposition addresses your buyers’ priorities and gives them a compelling reason to choose you. Maria, our AI Visibility Architect will then help ensure that the same clear, consistent message appears wherever they research your business, across every touchpoint, including AI-generated answers.
What will be reviewed
A 360-degree assessment of
your positioning & AI visibility
Our full assessment will help you discover whether your positioning is clear enough for both buyers and AI systems to understand, recommend and remember. Our recommendation are ground in market analysis, buyer psychology, systematic testing, and deep analysis of the algorithms that power AI search, ensuring you leave with a clear view of:
01. How your positioning resonates with your buyers
02. What makes your business relevant and different
03. Where your message is unclear or inconsistent
04. How AI describes and shortlists your business
05. What needs to change before you invest further06. How to prioritise the right next steps, with confidence.
A focused review over four weeks
We will share our plan and agree the schedule and scope before you commit.
1
Define the Questions
Agree your priority buyers, market, growth ambition and the positioning decisions you need to make.
2
Review the Evidence
Assess your positioning and growth foundations. Test AI answers and review the story across your public assets.
3
Identify the Gaps
Bring the evidence together and prioritise what needs attention against your commercial goals.
4
Agree Next Steps
Work through the recommendations with your leadership team and set the priorities for the next 90 days
Founding Sprint for the first two clients
FOUNDATION SPRINT
4-week Positioning & AI Visibility Sprint
£ 6,950 + VAT (fixed fee)
This price is applicable to the first two clients, with an agreed anonymised case study. From the third client onward, the standard price is $9,500 + VAT. The engagement includes leadership interviews, review and analysis, repeated AI testing and an executive working session.
We combine senior marketing judgement with specialist AI visibility expertise to sharpen your positioning, assess how buyers and AI understand your business, and identify why you are invisible to AI systems.
- One Clear Positioning — Recommendations grounded in your priority customers, their needs and the problems you solve.
- One Compelling Story — What really sets you apart and the evidence that makes it credible.
- A Consistent Delivery — Identify the gaps across your website, PR, LinkedIn, and public profiles.
- AI shortlist evidence — How ChatGPT, Perplexity and Gemini describe your business, and whether AI recommends you or your competitors.
- Commercial priorities — What needs to change across your strategy, activity and spend.
- 90-day action plan — Prioritised next steps, plus a practical 12-month direction.
Your Partners
Catherine reviews your target customers, positioning and growth foundations. Maria diagnoses why B2B companies are invisible to AI systems.
Together, we identify what needs to change, what should remain and where to focus next.
Catherine Mak
FOUNDER & FRACTIONAL CMO / ZILU
Catherine brings 20+ years of marketing experience across APAC, Europe, and the UK, from global financial services to SaaS startups. She leads the proposition review, connecting the recommendations to your business priorities, and commercial goals.
Maria Dykstra
AI VISIBILITY ARCHITECT / MARIA DYKSTRA
Maria brings 25+ years in digital marketing, including 13 years at Microsoft. Her work examines how AI describes B2B companies and which suppliers it recommends, helping founders see where their expertise and credentials get lost in the buyer’s research.
Before you decide
What founders ask before booking
Who is the Sprint for?
Founders, CEOs and Managing Directors considering a positioning change, or checking whether a recent repositioning is being understood consistently by buyers and AI systems.Do we need a complete rebrand?
That is one of the decisions the review helps you make. The recommendation identifies the extent of change needed and where to focus.
Will you rewrite our website and content?
The Sprint covers review, testing, recommendations and a leadership working session. Copywriting and implementation can be scoped separately.
Does AI testing validate customer demand?
AI testing shows how your business appears for agreed buyer questions. It does not replace direct customer research or prove willingness to buy.
Will this guarantee more sales or AI recommendations?
The Sprint identifies gaps and priorities that can strengthen buyer understanding and consideration. Commercial outcomes depend on implementation and market response.
What happens afterwards?
The four-week engagement ends with a leadership working session to agree the recommended actions. Your team can execute it, or we can discuss a separately scoped implementation engagement.