"Catherine built our marketing function from the ground up and brought in enterprise leads we hadn’t seen before."
Delivering commercial value through transformation
How we adopt a balanced approach, driving short-term pipeline wins alongside building long-term marketing foundations, to deliver measurable commercial outcomes.
At a Glance
Live Group had a strong track record built over nearly 50 years, but marketing lacked structure, visibility and consistency—limiting growth in a fast-moving market. I built the marketing function from the ground up, fixing the obvious gaps across positioning and website credibility, then driving efficient exposure through focused digital marketing and third-party validation (media and testimonials).
Within 12 months, by implementating a full funnel marketing strategy, we generated a £1M enterprise pipeline, ARR growth from £5M to £9M, 52% organic traffic growth, 40% lead growth, and a doubling of social media following, achieved without overstretching resources or budget.
What We Did
Social
Followers
200%
£1M
New Enterprise Pipeline in 7 mths
1.8xARR
YOY growth from £5M to £9M
Leads
volume
+40%
Organic
Traffic
+52%
Why It Worked
When resources are lean, growth comes from doing the right things in the right order—building trust first, then scaling demand efficiently.
Build Solid Foundation
Fixed positioning and website credibility so every campaign worked harder and converted better.
Drive Awareness & Trust
Prioritised the highest-impact digital channels to grow reach and leads without overstretching budget.
Turn Engagement to Conversion
Used third-party validation (media + testimonials) to rebuild authority—making pipeline conversations faster and more commercial.
Read More>> Proof of Impact : Turning a Crisis to Category Leadership
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