"In just seven months, Catherine led the successful launch of our new digital product and drove a go-to-market strategy that truly moved the business forward."
Turning Vision to Propositions
How we facilitated alignment across leadership, anchored decisions in market insight and competitor positioning, and shaped a unified narrative and won a Best Innovation Award for its launch in 4 months.
At a Glance
Envoku was a new AI-powered communications platform developed by Live Group—designed to serve both event management and employee engagement through hyper-personalisation. While the business had strong credibility in the events space, it was entering the HR/people communications category as a newcomer. Internally, senior stakeholders held conflicting views on the product story—whether to lead with AI, position it as a pure event platform, or focus primarily on human expertise—creating misalignment that blocked go-to-market planning.
Within a four-month launch window, we launched the platform on time, secured media coverage and conference partnerships, and went on to win a Best Innovation Award.
What We Did
Best Innovation Award
Recognised for beakthrough product Idea at CN Agency in 6 months.
GTM launch
in 2 markets
Earned 140+ coverage and spoke in 10+ conference & interviews.
200k
earned media value, leading the conversation as a thought-leader
4 months
From misalignment to GTM-ready
Why It Works
When a leadership team isn’t aligned, even the strongest product can fail at launch—because teams can’t execute against competing stories. We created clarity fast by turning opinion-led debate into a shared, market-backed direction.
Strategic Alignment
Putting the real tensions on the table before they became launch risks and facilitate cross-department alignement to move forward.
Market Reality
Using market innsights and competitor positioning to cut through opinion-led debate. Developed a market-receptive product narrative to drive real tractions.
Strong Proposition
Finalise a clear marketing message that balanced AI capability with human value, enabling teams to execute with confidence.
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