Catherine Mak How to Build Your Own AI Marketing Playbook The Slice Playbook 3rd Edition: How to build your own AI marketing playbook AI marketing playbooks are everywhere. Real implementation is messier. We’re pleased to share that our founder, Catherine Ma...
Catherine Mak How to Build an AI-Enhanced Marketing Function that works The Blueprint: How to Build an AI-Enhanced Marketing Function That Actually Delivers Part 5 of 5 — AI in Marketing: From Experimentation to Commercial Advantage This is the part of the conversation wh...
Catherine Mak How Should Businesses Implement AI in Marketing? There Is No Universal AI Marketing Playbook. Here Is How to Find Yours. Part 4 of 5 — AI in Marketing: From Experimentation to Commercial Advantage One of the most persistent mistakes in the AI in mar...
Catherine Mak Reimaging Marketing in the AI Era - Roundtable discussion hosted by Databricks Reimagining Marketing for the AI Era , an executive roundtable recently moderated by Catherine Mak Hosted by Databricks for The Ortus Club at The Hari, London . The event brought together senior marke...
Catherine Mak AI in Marketing: How many businesses are getting value from it? AI in Marketing: Most Businesses Are Already Using It. Very Few Are Getting Value From It. Part 1 of 5 — AI in Marketing: From Experimentation to Commercial Advantage There is a version of the AI in m...
Catherine Mak Why is AI in marketing underdelivering for most businesses? AI Will Not Fix a Weak Marketing System. It Will Expose It. Part 3 of 5 — AI in Marketing: From Experimentation to Commercial Advantage Many conversations about AI in marketing eventually reaches the ...
Catherine Mak The CMO's AI Agenda: How much are actually spending on AI- and is it working? Investment Is Rising, But the Hard Decisions Haven't Been Made Yet From Experimentation to Commercial Advantage There is no shortage of CMO ambition around AI. The budgets are moving, the conversation...
Catherine Mak Marketing Audit for Founder-Led Businesses Ready for their Next Stage of Growth ZILU Launches Growth Marketing Sprint for Founder-Led Businesses Ready to Break Through Their Next Growth Barrier For founder-led businesses, scale-ups and growing companies, marketing can often becom...
Catherine Mak The biggest mistakes most companies make? And how I stepped in and fix it. ZILU Consultancy Founder Catherine Mak Featured in Fractional Insider Interview on Growth Mistakes and the Value of a Fractional CMO This interview with Fractional Insider probably gives the clearest ...
Catherine Mak How to Measure Marketing ROI CFOs and CEOs Can Trust Marketing ROI: From Budget Fight to Growth Conversation Marketing ROI Shouldn't Be a Fight Marketing ROI is hard to measure. So, how do we bring CFO and CMO back onto the same side of the table and sh...
Catherine Mak How Should CEOs Measure Marketing ROI in a Non-Linear Buyer Journey? How Should CEOs Measure Marketing ROI in a Non-Linear Buyer Journey? One early finding from ZILU’s CEO–Marketing Gap Survey is clear: Hard to measure ROI is one of the biggest frustrations CEOs and fo...
Catherine Mak Fractional Marketing Leadership Is Becoming Mainstream Unlock a new model of Marketing Leadership Fractional marketing leadership is no longer a niche model. It is becoming a practical way for growing businesses to access senior marketing expertise withou...