Catherine Mak ZILU's Founder - Catherine Mak was featured in The Invisible Audience Catherine Mak featured in The Invisible Audience ZILU’s Founder & Fractional CMO, Catherine Mak, is featured in The Invisible Audience , Maria Dykstra’s new book exploring why AI can recognise a busin...
Catherine Mak ZILU launches new Positioning & AI Visibility Sprint with Maria Dykstra ZILU launches new Positioning & AI Visibility Sprint with Maria Dykstra We’re pleased to launch our new 4-Week Positioning & AI Visibility Sprint , bringing together two disciplines that increasingly ...
Catherine Mak Why PR matters in a go-to-market strategy PR Is Not A Launch Activity. It Is A GTM Foundation. Part of the GTM Strategies Beyond Templates Series - Watch the full episode here By Catherine Mak, Founder of ZILU Consultancy | Fractional CMO wit...
Catherine Mak Before You Go to Market. Get the Proposition Right. Before You Go to Market. Get the Positioning Right. Part 2 of the GTM Strategy Beyond the Template Series By Catherine Mak , Founder of ZILU Consultancy | Fractional CMO with 20+ years leading marketi...
Catherine Mak How to Choose the Right AI Search Visibility Tracking Platform How to Choose the Right Platform to Track Your AI Search Visibility ZILU consultancy AI visibility tracking tools are appearing almost as quickly as the AI search platforms they claim to measure. Afte...
Catherine Mak What is LLM visibility? And why it is not a shortcut but a trust architect? LLM Visibility Is Not a Shortcut. It Is a Trust Architecture. Part of the GTM Strategy Beyond the Template Series By Catherine Mak , Founder of ZILU Consultancy | Fractional CMO with 20+ years leading...
Catherine Mak How to Build Your Own AI Marketing Playbook The Slice Playbook 3rd Edition: How to build your own AI marketing playbook AI marketing playbooks are everywhere. Real implementation is messier. We’re pleased to share that our founder, Catherine Ma...
Catherine Mak How to Build an AI-Enhanced Marketing Function that works The Blueprint: How to Build an AI-Enhanced Marketing Function That Actually Delivers Part 5 of 5 — AI in Marketing: From Experimentation to Commercial Advantage This is the part of the conversation wh...
Catherine Mak How Should Businesses Implement AI in Marketing? There Is No Universal AI Marketing Playbook. Here Is How to Find Yours. Part 4 of 5 — AI in Marketing: From Experimentation to Commercial Advantage One of the most persistent mistakes in the AI in mar...
Catherine Mak Reimaging Marketing in the AI Era - Roundtable discussion hosted by Databricks Reimagining Marketing for the AI Era , an executive roundtable recently moderated by Catherine Mak Hosted by Databricks for The Ortus Club at The Hari, London . The event brought together senior marke...
Catherine Mak AI in Marketing: How many businesses are getting value from it? AI in Marketing: Most Businesses Are Already Using It. Very Few Are Getting Value From It. Part 1 of 5 — AI in Marketing: From Experimentation to Commercial Advantage There is a version of the AI in m...
Catherine Mak Why is AI in marketing underdelivering for most businesses? AI Will Not Fix a Weak Marketing System. It Will Expose It. Part 3 of 5 — AI in Marketing: From Experimentation to Commercial Advantage Many conversations about AI in marketing eventually reaches the ...