Reimagining Marketing for the AI Era, an executive roundtable recently moderated by Catherine Mak
Hosted by Databricks for The Ortus Club at The Hari, London.
The event brought together senior marketing leaders to discuss how AI is changing the way marketing teams operate, make decisions and create value.
The conversation focused on some of the most pressing questions facing marketing leaders today:
- how to move beyond disconnected AI experiments
- how to build stronger data and AI foundations
- how to manage governance, trust and responsible use
- how marketing, data and technology teams need to work together
- how AI will reshape marketing teams, leadership and customer engagement over the next five years
For Catherine, one key takeaway stood out:
AI in marketing is not just about technology. It is a business transformation discussion.
To create real value, organisations need to understand which workflows AI should improve, whether the data is ready, what governance is needed, and how teams can use AI without losing creativity, judgement or trust.
This perspective is central to ZILU Consultancy’s work with businesses exploring AI transformation in marketing.
Catherine has also completed executive education at The Wharton School in AI for Business, covering AI’s impact across marketing, finance, strategy and governance. She also supports organisations in reviewing AI readiness, identifying practical use cases, improving marketing workflows, strengthening measurement, and building more AI-native ways of working.
>> Read our "AI in marketing" Series : Part 1, 2, 3, 4, 5
Watch the Event Recap
Watch the event recap video below for highlights from the evening and the discussion around reimagining marketing for the AI era.
Talk to ZILU About AI in Marketing
If your organisation is exploring how to move from AI experimentation to practical marketing implementation, ZILU Consultancy can help you assess where to start, what to prioritise, and how to build a more practical AI roadmap for your marketing team.
Book a conversation with Catherine.
Senior Leaders Around the Table :
The roundtable was attended by senior leaders including :
- Global Head of Marketing and Innovations at Diageo
- Global Head of Digital Marketing at Pernod Ricard
- Global Head of Marketing at Hitachi Energy
- Vice President Communications & Strategic Advisor at Connectd
- Group Digital Marketing Director at Informa Plc
- Global Partner Marketing Director at Wolters Kluwer
- Marketing & Insights Director at Capita
- Creative Innovation Director at WPP
- Marketing Transformation Director at bp
- Digital Marketing Director at Dentsu
- Head of Marketing – Digital & AI at Haleon
- Global Marketing Manager at BP plc
- Chief AI offer at Databricks
- Lead AI and Data Strategist at Databricks