ZILU launches new Positioning & AI Visibility Sprint with Maria Dykstra
We’re pleased to launch our new 4-Week Positioning & AI Visibility Sprint, bringing together two disciplines that increasingly need to work side by side: human proposition and GTM judgement, and systematic AI visibility assessment.
The Sprint is designed for businesses at two important moments of growth.
For companies entering a new market or category, the challenge is developing a proposition that cuts through the noise, stands apart from competitors and gives the right buyers a compelling reason to choose you.
For more established businesses considering repositioning, the challenge is different: evolving the story without creating confusion, losing existing brand equity or leaving the market with multiple versions of who you are.
And now there is another audience to consider.
AI systems are increasingly influencing how companies are researched, compared and shortlisted — often before a buyer ever reaches the website.
So getting the proposition right for people is no longer enough. AI needs to understand the story too.
The Sprint brings together Catherine Mak, Founder and Fractional CMO of ZILU Consultancy, and Maria Dykstra, AI Visibility Architect and author of The Invisible Audience.
Catherine brings more than 20 years of marketing and GTM experience, combining successful proposition and launch work for start-ups and scale-ups with major repositioning programmes at global brands including Citibank and Bupa Global.
Maria brings deep expertise in how AI systems interpret, classify and recommend businesses, informed by her work assessing AI visibility across B2B companies and 14 years at Microsoft.
Together, we look at the business from both sides of the decision:
- Does the proposition give the right human buyer a compelling reason to choose you , and
- Is there enough consistent evidence for AI systems to understand and recommend you?
The four-week Sprint diagnoses where the story is clear, where it is fragmented, how AI currently interprets the business, and what needs to change before more money is invested in content, PR, paid media or a website refresh.
Because growth becomes much harder when your buyers — visible or invisible — are still trying to work out what you stand for.
Explore the Positioning & AI Visibility Sprint:
https://www.ziluconsultancy.com/positioning-and-ai-visibility-sprint