The Slice Playbook 3rd Edition: How to build your own AI marketing playbook
AI marketing playbooks are everywhere.
Real implementation is messier.
We’re pleased to share that our founder,Catherine Mak, has had her article “How to Build Your Own AI Marketing Playbook” published by The Slice Network as part of its member-led thought leadership series for 1,300+ senior marketing leaders.
The piece brings together research and honest practitioner insight from senior marketers navigating AI transformation across different sectors and stages of growth.
Less shiny-tool theatre.
More practical field notes from the AI marketing mess.
Read the full article here.
Written By Catherine Mak, Founder of ZILU consultancy| Fractional CMO with 20+ years leading marketing across financial services, B2B scaleups and growth businesses and the wisdom of 9 Senior marketing leaders from the Slice Network. Andy Letting FIDM FCIM, Becky Epton, Clare Moreton, Dan Cardwell, Luan Wise, Mumtaz Khamker, Poonam Davé, Rob Stacey, Stuart Bradshaw.
This series draws on 2025–2026 research from McKinsey, Gartner, BCG, Deloitte, Salesforce, The CMO Survey, HubSpot, DMA UK, CIM, IAB UK and the Bank of England / FCA. Quotes are drawn from two virtual roundtables with ten senior marketing leaders.
Talk to ZILU about AI in Marketing
If your organisation is exploring how to move from AI experimentation to practical marketing implementation, ZILU Consultancy can help you assess where to start, what to prioritise, and how to build a more practical AI roadmap for your marketing team.
Book a conversation with Catherine.
Continue to learn about "AI in marketing" in our 5-part series.
Part 1: AI in Marketing: How many businesses are getting value from it?
Part 2: The CMO's AI Agenda: How much are actually spending on AI- and is it working?
Part 3: Why is AI in marketing underdelivering for most businesses?
Part 4: How Should Businesses Implement AI in Marketing?
Part 5: How to Build an AI-Enhanced Marketing Function That Works?