Catherine Mak The CMO's AI Agenda: How much are actually spending on AI- and is it working? Investment Is Rising, But the Hard Decisions Haven't Been Made Yet From Experimentation to Commercial Advantage There is no shortage of CMO ambition around AI. The budgets are moving, the conversation...
Catherine Mak Marketing Audit for Founder-Led Businesses Ready for their Next Stage of Growth ZILU Launches Growth Marketing Sprint for Founder-Led Businesses Ready to Break Through Their Next Growth Barrier For founder-led businesses, scale-ups and growing companies, marketing can often becom...
Catherine Mak The biggest mistakes most companies make? And how I stepped in and fix it. ZILU Consultancy Founder Catherine Mak Featured in Fractional Insider Interview on Growth Mistakes and the Value of a Fractional CMO This interview with Fractional Insider probably gives the clearest ...
Catherine Mak How to Measure Marketing ROI CFOs and CEOs Can Trust Marketing ROI: From Budget Fight to Growth Conversation Marketing ROI Shouldn't Be a Fight Marketing ROI is hard to measure. So, how do we bring CFO and CMO back onto the same side of the table and sh...
Catherine Mak How Should CEOs Measure Marketing ROI in a Non-Linear Buyer Journey? How Should CEOs Measure Marketing ROI in a Non-Linear Buyer Journey? One early finding from ZILU’s CEO–Marketing Gap Survey is clear: Hard to measure ROI is one of the biggest frustrations CEOs and fo...
Catherine Mak Fractional Marketing Leadership Is Becoming Mainstream Unlock a new model of Marketing Leadership Fractional marketing leadership is no longer a niche model. It is becoming a practical way for growing businesses to access senior marketing expertise withou...
Catherine Mak CEO - Marketing Gap Survey ZILU is launching the CEO–Marketing Gap Survey , a research initiative designed to understand how founders and CEOs are using marketing today — and where the gap still exists between business ambition...
Catherine Mak Marketing is Not the Colouring in Department. Marketing Is Not the Colouring Department But in many growing businesses, that is exactly how it gets used. The vision is set. The product is built. The proposition is agreed. The sales target is conf...
Catherine Mak Catherine Mak, Founder of Zilu consultancy Joined The Portfolio Executive Community Catherine Mak, Founder of Zilu Consultancy Joined The Portfolio Executive Community Zilu Consultancy is pleased to announce that our founder, Catherine Mak , has officially joined the Portfolio Execut...
Catherine Mak Why your growth stalled What It’s Holding Your Business Back One of the most common requests we always hear -“We just need more leads.” And on the surface, it sounds logical. More leads = more customers = more growth. Except...
Catherine Mak Founder of Zilu was named one of the first 50 leader members of The Slice Network Our founder named one of the first 50 leader member of The Slice Network We’re honoured to share that our Founder and Fractional CMO has been featured as one of the first 50 Leader Members of The Slic...
Catherine Mak Is Fractional Marketing Leadership a Trend, Tactic — or Structural Shift? Is Fractional Marketing Leadership a Trend, Tactic — or Structural Shift? Over the past three years, one term has quietly moved from niche to mainstream in boardrooms, recruitment conversations, and L...