Catherine Mak Buying the Shiny Tool Won’t Fix the Real Problem Think what problems it solve before you get your next shinny new tool We see it all the time. A CEO signs off on the latest AI platform, CRM, or “all-in-one” MarTech suite, hoping it will finally fix ...
Catherine Mak When Start-up Habits Hold You Back When Start-up Habits Hold You Back 🚧 It’s Time to Bring in Experience Let's see if this sound familiar to you: A global events organisation grew fast: 40+ conferences across markets, revenue rising, A...
Catherine Mak Why Brand Building Matters in B2B Tech Best Marketing Lesson from Monday.com When B2B marketers talk growth, the conversation almost always defaults to performance: CTRs, CPAs, pipeline velocity, ROI dashboards. Important, yes — but they d...
Catherine Mak What is changing in B2B and B2C world in the age of digital and AI B2B and B2C marketing are converging world B2B and B2C still differ (deal size, stakeholders, cycles, compliance), but both are ultimately marketing to people . As digital and AI mature, buyer expecta... B2B