ZILU is launching the CEO–Marketing Gap Survey, a research initiative designed to understand how founders and CEOs are using marketing today — and where the gap still exists between business ambition, marketing execution and measurable growth.
Why We Are Launching This Survey
Many growth-stage businesses believe in the value of marketing. Yet for many founders and CEOs, marketing can still feel reactive, activity-led, difficult to measure, or disconnected from the commercial priorities of the business.
At pivotal moments of growth, this gap matters.
As businesses scale, raise funding, enter new markets, launch new propositions or build teams, marketing should do more than create campaigns or content. It should help translate the founder’s vision into market traction, commercial clarity and sustainable growth.
Through this survey, ZILU aims to understand:
What CEOs Really Need From Marketing
how founders and CEOs are using marketing today
where marketing is supporting growth
where the biggest frustrations and gaps sit
what business leaders wish marketing could fix tomorrow
what ideal marketing support looks like at different stages of growth
how full-time, fractional, interim or project-based marketing leadership can better support business needs
Take the survey here: https://eu.surveymars.com/q/iHYOi3Q3L
The findings will be developed into a practical insight report for founders, CEOs and growth-stage businesses, highlighting the challenges other leaders are experiencing and how marketing can be better positioned as a growth function.
Calling Founders at a Pivotal Stage of Growth
As part of the research, selected participants may also be invited to take part in a follow-up interview and case study. ZILU will provide free consultancy feedback to selected businesses, helping them explore what is working, what is missing, and where marketing could better support their next stage of growth.
The survey is anonymous and takes approximately 5 minutes to complete. Participants who wish to receive the final report or be considered for a follow-up interview can leave their contact details at the end of the survey.