Catherine Mak Is Fractional Marketing Leadership a Trend, Tactic — or Structural Shift? Is Fractional Marketing Leadership a Trend, Tactic — or Structural Shift? Over the past three years, one term has quietly moved from niche to mainstream in boardrooms, recruitment conversations, and L...
Catherine Mak Marketing in 2026: The Return of Judgement, Humanity and Real Leadership Marketing in 2026: The Return of Judgement, Humanity and Real Leadership For the past few years, marketing has been dominated by one question: How fast can we scale? Automation, data, performance, too...
Catherine Mak How to Craft a Value Proposition That Actually Resonates Stop Creating problems that don't exist — Challenge the status quo, yes One of the hardest truths in marketing is this: Many companies don’t fail because their product is bad — they fail because they ...
Catherine Mak Why Sales & Marketing Aren’t a Trade-Off Why cutting marketing first is short-sighted, and what CEOs should really expect instead Every time business gets tough, the same debate re-emerges in boardrooms: “Do we prioritise sales or marketing?...
Catherine Mak How Fractional Marketing leadership is becoming a lifeline. The Rise of Fractional Marketing Why Senior Talent Is Being Cut — and What Businesses Risk Losing The pandemic reshaped the workforce, but the ripple effects are still unfolding. Today’s economic slow...
Catherine Mak Why Marketing Roles Won’t Disappear—But Mindless AI Playbooks Might A Glimpse of the Future… By 2030, AI threatens to erase up to 50% of entry-level jobs —many of which rely on repetitive, rule-bound tasks. Trends from automation across manufacturing, logistics, retai...
Catherine Mak Buying the Shiny Tool Won’t Fix the Real Problem Think what problems it solve before you get your next shinny new tool We see it all the time. A CEO signs off on the latest AI platform, CRM, or “all-in-one” MarTech suite, hoping it will finally fix ...
Catherine Mak When Start-up Habits Hold You Back When Start-up Habits Hold You Back 🚧 It’s Time to Bring in Experience Let's see if this sound familiar to you: A global events organisation grew fast: 40+ conferences across markets, revenue rising, A...
Catherine Mak Why Brand Building Matters in B2B Tech Best Marketing Lesson from Monday.com When B2B marketers talk growth, the conversation almost always defaults to performance: CTRs, CPAs, pipeline velocity, ROI dashboards. Important, yes — but they d...
Catherine Mak What is changing in B2B and B2C world in the age of digital and AI B2B and B2C marketing are converging world B2B and B2C still differ (deal size, stakeholders, cycles, compliance), but both are ultimately marketing to people . As digital and AI mature, buyer expecta... B2B